book one to one consultation now
BRAND STORY
Welcome to Filipinos In The 6ix
Your premier destination for the best Filipino content, news, and entertainment in North America. We are more than just a
social media platform; we are a community of passionate individuals dedicated to celebrating Filipino culture,
connecting with Filipinos from all walks of life, and showcasing the vibrant diversity of our community.
Our Story
Founded in 2023, Filipinos In The 6ix emerged from a shared vision of bringing Filipino culture and stories to the forefront of North American media. Our journey began with a simple idea: to create a platform where Filipinos and Filipino enthusiasts can come together, share their experiences, and be part of the fastest-growing community that celebrates our rich heritage and our bright future. Over the years, we have grown into the largest Filipino social media platform in North America, thanks to the support and engagement of our incredible followers. Our team is composed of dedicated individuals committed to curating, producing, and sharing content that resonates with our diverse audience.
FILIPINO BUYING POWER & CONSUMER BEHAVIOR
(NORTH AMERICA)
Buying Power:
The combined buying power of Filipino communities in North America (U.S. and Canada) is over $170 billion, making them a highly influential consumer segment for advertisers
Online Shopping Behavior:
82% of Filipino consumers in North America prefer shopping online, especially through mobile devices, with Filipinos spending 35% more time online compared to the general population. They actively engage with e- commerce platforms, making digital advertising particularly effective.
Cultural Brand Loyalty:
Filipino consumers show strong loyalty to brands that reflect their culture, traditions, and values. Filipino-centric platforms like Filipinos In The 6ix hold a unique appeal, especially with brands that emphasize Filipino culture
Cultural Brand Loyalty:
Filipino consumers show strong loyalty to brands that reflect their culture, traditions, and values. Filipino-centric platforms like Filipinos In The 6ix hold a unique appeal, especially with brands that emphasize Filipino culture
Marketing Insights for Online
Advertisers:
Filipinos in the 6ix connects online advertisers with one of the largest, most engaged Filipino communities in North America, with over 600,000 followers across social media. Our audience spends 35% more time online than the general population and shows strong loyalty to culturally reflective brands, creating prime opportunities for impactful campaigns.
Engagement & Interaction:
Filipino audiences in North America are 50% more likely to engage with culturally relevant content and ads. They are especially responsive to video content on platforms like Instagram and TikTok. Filipinos In The 6ix provides the perfect opportunity for brands to reach a highly engaged audience with culturally resonant content.
Influencer Marketing:
68% of Filipino consumers trust recommendations from influencers, family, and community members, making influencer partnerships and community-driven marketing strategies highly effective.
Content Preferences:
Filipinos prefer visual content (videos, reels, and short-form content) with high interaction on Instagram Reels, TikTok videos, and YouTube Shorts. This presents an excellent opportunity for advertisers to leverage multi- platform content to maximize engagement and brand awareness.
WHY ADVERTISE ON FILIPINOS IN THE 6IX?
600,000+ Followers Across All Platforms:
Filipinos In The 6ix has a massive and highly engaged audience with over 600,000 followers across Instagram,
Threads, TikTok, Facebook, and YouTube, making it the leading Filipino social media platform in North America.
Cultural Engagement:
With a strong focus on Filipino culture, advertisers can effectively connect with a niche yet influential community
through culturally relevant campaigns.
Cross-Platform Reach:
The platform offers extensive visibility across multiple touchpoints, maximizing exposure for brands looking to
target the Filipino consumer market in North America.